Monday 28 March 2011

Geneva Auto Show: 2011 Nissan Micra


Introduced on Tuesday: 2011 Nissan Micra

What is it? This econo-sedan, the fourth generation of Nissan’s important Global Compact Car architecture, made me think of my teenage daughter and her boyfriend — this car’s target market. They now play this game they call “your team, my team.” “If some dork walks by, I yell, ‘Your team’ to him,” she confided. If Jennifer Garner should pass, the boyfriend would invariably call dibs, “My team.” If the new Nissan Micra drove by I would definitely shout, “Your team.”

The car is sold in Europe and Japan, where it is known as the March, but has never been available in the United States. There are no immediate plans for that to change, though Nissan hasn’t ruled it out way down the road. After all, the company has been looking for something smaller to slot beneath the Versa. The Micra goes on sale first in Thailand next month. Talk about an Off Off Broadway debut.

How’s it look? “The car has to charm a global audience,” said its designer, Makoto Yamane. “Its face had to look stylish and have an air of sophistication to it.” Charm? Style? Sophistication? From here, it looks all “F” grades on that report card.

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